One other challenge in establishing surveys is exactly what is called a€?social desirability bias.a€?
One other challenge in establishing surveys is exactly what is called a€?social desirability bias.a€? Individuals have a natural habit of desire to be approved and preferred, which may lead individuals to provide incorrect solutions to issues that cope with delicate issues. Research has shown that participants understate alcoholic beverages and medicine use, income tax evasion […]